Puntogf Antiques.

Japanese Vintage Buddhist

The Genes of Evisu

Have you ever seen a clothing line that has a label that looks like a cloud? The only clothing line that has a label that looks like a cloud is none other than the evisu clothing line. And here’s an added fact, the evisu was founded not in the US or in Paris, but in Japan, Osaka Japan to be exact.

The evisu or evisu genes is a Japanese clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods.

The evisu clothing line was founded in 1998 in Osaka, Japan by Hidehiko Yamane a Japanese clothes designer, and the man behind the popular clothing brand evisu clothing line. The evisu brand was originally called Evis which is the name of the Buddhist god of prosperity, but was eventually changed to what we all know today, the evisu.

The evisu logo is apparently not a cloud, but it’s actually a seagull, and is still hand-painted onto some styles of jeans. The evisu clothing line makes extensive use of heavy, premium-quality selvedge denim, produced on 29-inch wide vintage looms.

And in addition to jeans, the evisu clothing line also makes some evisu t-shirts, evisu sweatshirts, evisu jackets, evisu shoes, and evisu accessories.

The evisu clothing line, like all clothing famous clothing lines, also suffered some scandals. In March, 2006, the evisu clothing line and Yamane was reported to Tokyo District Public Prosecutor's Office along with another firm on suspicion of tax evasion. Yamane and the two firms stand accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.

If you want to get your hands on some of those evisu clothing lines or some information about the evisu clothing lines, then just visit Streetzwear at www.streetzwear.com .

About the Author

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